1. Introduction and Scope
Toritos Tacos ("we", "our", "us") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit our website, use our online ordering platform, or communicate with us, and our practices for collecting, using, maintaining, protecting, and disclosing that information.
Please read this policy carefully to understand our policies and practices regarding your information. By accessing or using this website, you agree to this Privacy Policy.
2. Information We Collect About You
We collect several types of information from and about users of our website, including:
- Personal Information: Data by which you may be personally identified, such as your name, postal address, email address, telephone number, payment information (such as credit card details processed securely by our payment gateway), and any other identifier by which you may be contacted online or offline.
- Non-Personal Information: Data that is about you but individually does not identify you, such as your dietary preferences, order history, or general location.
- Technical Information: Information about your internet connection, the equipment you use to access our website, browser type, operating system, and usage details.
3. How We Collect Information
We collect this information:
- Directly from you when you provide it to us (e.g., placing an order, filling out forms, subscribing to our newsletter, or contacting customer support).
- Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
- From third parties, for example, our delivery partners or payment processors when you utilize their services to order from us.
4. How We Use Your Information
We use information that we collect about you or that you provide to us to:
- Present our website and its contents to you.
- Process, fulfill, and deliver your orders efficiently.
- Provide you with information, products, or services that you request from us.
- Send you transactional notices about your account or orders (e.g., payment receipts, delivery ETAs).
- Carry out our obligations and enforce our rights arising from any billing and collection.
- Notify you about changes to our website or any products or services we offer.
- Fulfill any other purpose for which you provide the information.
5. SMS & Email Compliance (Strict Opt-In & Opt-Out)
We are fully compliant with the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act regarding our digital communications.
- Strict Privacy of Mobile Information: We respect your inbox and your mobile device. We will never sell, rent, or trade your personal information, email address, or phone number to third parties for their marketing purposes. Mobile information will not be shared with third parties or affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.
- SMS/Text Messages: By providing your phone number and opting in at checkout or via our website, you consent to receive SMS messages from Toritos Tacos. Message and data rates may apply. Reply STOP at any time to immediately unsubscribe from SMS messages. Reply HELP for assistance.
- Email Marketing: If you join our email list, you will receive emails regarding promotions, news, and updates. You can unsubscribe at any time by clicking the clearly visible "Unsubscribe" link at the bottom of any of our promotional emails.
6. Disclosure of Your Information
We do not sell your personal information. We may disclose aggregated information about our users without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:
- To our trusted contractors, service providers, and other third parties we use to support our business (e.g., payment processors, delivery drivers, web hosting), who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To fulfill the purpose for which you provide it (e.g., transmitting your order details to the kitchen).
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Toritos Tacos, our customers, or others.
7. Data Security and Retention
We have implemented reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All payment transactions are encrypted and processed through highly secure third-party payment gateways (such as Square); we do not store your raw credit card numbers on our servers.
We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, and to the extent necessary to comply with our legal obligations.
8. Third-Party Tracking and Cookies
Our website uses "cookies" (small data files placed on your device) to enhance user experience, remember your preferences, and track analytics to improve our website performance. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
9. Children Under the Age of 13
Our website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information immediately.
10. Your Privacy Rights
Depending on your location, you may have the right to request access to, correct, or delete any personal information that you have provided to us. To exercise any of these rights, please contact us using the information below.
11. Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the website home page or via email/SMS. The date the privacy policy was last revised is identified at the bottom of the page.
12. Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
Toritos Tacos
931 W Meighan Blvd
Gadsden, AL 35901
Phone: (938) 262-7969
Last Updated: July 2026
